KRM Welcomes Linda Pophal As New Marketing And Sales Manager
Linda Pophal, M.A., PCM, SPHR, ABC, says she was "born" into marketing as a "do-nut girl" in Milwaukee. From her early days canvassing urban neighborhoods with flyers to later experiences in selling everything from seminars and books to energy/natural gas to healthcare services and jewelry, one important thing that has remained constant: her commitment to "starting with the end in mind" - what does the customer need/want and how can we best meet their needs?
Linda has worked as a copywriter, creative director and marketing and corporate communications manager in the fields of continuing education, energy and healthcare and has managed all aspects of corporate and marketing communication including, employee communication, media and public relations, advertising and market research. She has written literally hundreds of business and marketing communication articles for general and trade publications and is the author of several books including, Marketing with the End in Mind (IABC, 2005) and The Essentials of Corporate Communications and Public Relations (Harvard Business School Press, 2006).
